Visita is the employers’ organization for the Swedish tourism industry. When it comes to restaurants, they can, at first sight, look more or less the same – but appearances can hide some significant differences. In one restaurant, the books are in order and employees are treated fairly – in another, the opposite might be true. Of course, Visita wants customers to choose the former – but how do guests or potential employees find out which is which?
When it comes to buying food, many consumers actively choose products that are certified organic and well labeled. However, this thinking is rarely applied when it comes to picking restaurants. We had to change that.
By consistently communicating that there is a difference, we get people to look beyond the menu and understand that they need to make an active choice. All they need to do is look for Visita’s member logo.
Restaurants that play by the rules often end up at a disadvantage when other actors cut corners. With There’s a difference, Visita makes it clear that neither they, nor their members will ever protect the lawbreakers in the business.