Hill was asked to market Pilot’s pens in the Nordic countries. For the back-to-school season in 2014, Pilot wanted to focus marketing on its erasable ink pens and highlighters. The campaign targeted students and families with school-age children. The theme, Learn from your mistakes, was developed and launched in digital medial and commercial TV channels. With the help of illustrator Martin Schmetzer, the pens were demonstrated accompanied by a song written specially for the ad. The campaign was an immediate success.