Our vision is to make Visby’s Medieval Week the most well known in Europe. This will require long-term planning, starting with a communication strategy that would make up the basis for future campaigns – a strategy that would prioritize finding new target groups, such as families with children.
The order to make the new communication strategy work, a new visual identity was needed. A new website, a mobile events calendar, and a new concept were also necessary.
We wanted to develop a concept that would attract new target groups – beyond the regular enthusiasts. This is why we chose A Historic Experience. It is synonymous with the product, while it is also attractive to new groups, such as families with children and people interested in arts and culture.