Elverket is one of Sweden’s oldest and most respected energy providers. It’s also known for its high level of customer service. Our challenge was to find a concept that would both strengthen this reputation, and increase its number of solar power customers in the Stockholm region.
Elverket is a small company compared to the three giants in the industry. In order to strengthen its position and capture market shares, we had to highlight those characteristics that make Elverket a service-minded, modern, and personable company. With that in mind, we developed the concept: We invest all our energy in you.
The starting point for our concept was that Elverket should be characterized as a personable and modern company with a high level of customer service. Your future looks bright is a long-term theme that should increase interest amongst customers for renewable sources of energy, such as solar.